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Amulya Deva

Passionate about expanding the idea of beauty by promoting diversity and inclusion.

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About Me

My name is Amulya and I'm from Seattle, WA. After studying Business Analytics & Technology in San Antonio, Texas, I moved to the California Bay Area for my first "real" job as an IT Consultant. After realizing I wasn't passionate about my work and wanting to make a change, I decided to go back to school to pursue a career in the beauty industry.

I decided to go into the beauty industry because growing up, I never felt beautiful. I never saw an Indian girl on TV who was portrayed as pretty and I grew to resist my Indian culture, trying to hide it to fit in.


It wasn't until I saw South Asian influencers like Kausal Beauty, Liza Koshy, Nabella Noor, Nina Davuluri, and Deepica Mutyala that I started to become more open to my Indian heritage. This led me down the rabbit hole finding Instagram accounts dedicated to promoting South Asian beauty and culture like @browngirlmag, @thatdesifeminist, @brownhistory, @southasianqueens, @the_indian_feminist, and @browngirlrebel just to name a few. For the first time in my life, I became proud of being Indian.

I want to be a part of an industry that impacts the way billions of people look at themselves. I want to push the industry towards diversity and representation so everyone feels beautiful and represented.

With that in mind, I found the amazing Fashion Institute of Design & Merchandising's program on Beauty Marketing and Product Development and applied the next day. I was lucky enough to apply at the right time and I started school only a week later in October 2020. So far, the program has been amazing and you can see a few of the big projects I've worked on while at FIDM on the Portfolio page.

I'm excited to find ways I can use my data analytics background to make strategic business decisions by developing effective marketing campaigns and cosmetic products for underrepresented groups.

About Me
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