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Why Drunk Elephant Should Launch Color Cosmetics

My Fundamentals of Cosmetics course asked us to choose a brand that didn't sell color cosmetics and develop a plan to launch color cosmetics for them. We looked at Drunk Elephant's current values and their target market to develop two core products, one must-have product, and a seasonal collection for their brand. We outlined our research and the products in the presentation and a report below.

Drunk Elephant Cosmetics Presentation
Download PD • 6.11MB
Drunk Elephant Written Report
Download PDF • 2.42MB


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