An Integrated Marketing Campaign for Clinique targeting Gen-Z and Men

In one of my favorite classes I've taken at FIDM, Integrated Marketing Communications, we were tasked with creating a three-part pitch deck showcasing an integrated marketing campaign for a brand of our choice. My group decided to create a campaign for Clinique aimed at increasing their reach among men and Gen-Z audiences. Attached are various documents we created over the quarter.

Part 1 Integrated Marketing Pitch

.pdf

Download PDF • 10.50MB

Part 2 Integrated Marketing Pitch

.pdf

Download PDF • 15.81MB

Part 3 Integrated Marketing Pitch

.pdf

Download PDF • 28.47MB