An Integrated Marketing Campaign for Clinique targeting Gen-Z and Men
- Amulya Deva
- Jul 7, 2021
- 1 min read

In one of my favorite classes I've taken at FIDM, Integrated Marketing Communications, we were tasked with creating a three-part pitch deck showcasing an integrated marketing campaign for a brand of our choice. My group decided to create a campaign for Clinique aimed at increasing their reach among men and Gen-Z audiences. Attached are various documents we created over the quarter.
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