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An Integrated Marketing Campaign for Clinique targeting Gen-Z and Men


In one of my favorite classes I've taken at FIDM, Integrated Marketing Communications, we were tasked with creating a three-part pitch deck showcasing an integrated marketing campaign for a brand of our choice. My group decided to create a campaign for Clinique aimed at increasing their reach among men and Gen-Z audiences. Attached are various documents we created over the quarter.


Part 1 Integrated Marketing Pitch
.pdf
Download PDF • 10.50MB
Part 2 Integrated Marketing Pitch
.pdf
Download PDF • 15.81MB
Part 3 Integrated Marketing Pitch
.pdf
Download PDF • 28.47MB



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