If Savage x Fenty Launched Perfume

In my Fundamentals of Fragrance class, we were tasked with launching a fragrance for a company that does not already sell fragrances. The company my group chose is the lingerie brand by Rihanna: Savage x Fenty. We analyzed Savage x Fenty as a brand, their target demographic, their competitors, and developed 3 fragrances best suited for their brand. Below is the presentation we developed as well as the report with the full details.

Savage x Fenty Fragrance Presentation

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Download PD • 14.01MB

Savage x Fenty Fragrance Final Report

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Download • 3.57MB