Launching a South Asian Beauty Brand
Learning to love being South Asian was a long process for me. I was proud that I had the opportunity to develop the product, marketing strategy, and website of a beauty brand I created to celebrate South Asian Beauty. Besharam translates directly to "shameless" in Hindi and the concept of this brand is a progressive, edgy, proudly Desi beauty brand. My FIDM Current Industry Topics course asked my group to develop a product and marketing plan while my eCommerce course asked me to develop the website. Attached are various documents I created over the course of the quarter for both courses.
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