Launching Glow Recipe in Vietnam

Expanding a company internationally may seem challenging, but it is even more difficult than it looks. In my FIDM Global Business class, we were taught the many nuanced decisions required to launch a beauty brand internationally from which market to launch in to which method of distribution to use. We were then put into groups and tasked with choosing a developing country from a prescribed list and choose a beauty brand to launch in that country as well as develop the strategy to launch said beauty brand into their new market. My group chose to launch a brand and Vietnam and the brand we chose was Glow Recipe. Attached are various documents we created over the quarter.

Part 1 Country Research Presentation

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Download • 6.01MB

Part 2 Brand Vietnam Presentation

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Download • 7.87MB

Part 3 Launch Strategy Presentation

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Download • 7.87MB

Part 1 Country Research Report

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Download • 135KB

Part 2 Brand Research Report

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Download • 133KB

Part 3 Launch Strategy Report

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Download • 156KB